Rey Sierra presenting to a conference room of sales professionals

There's a moment where effort stops working. Most people don't survive it.

Developing sales leaders who can be trusted with money, people, and pressure.

#1 Salesperson · Cardone Ventures · $80M+ Generated Revenue

You didn’t plateau because you got lazy. You plateaued because your identity didn’t scale.The thing that got you to $200K will destroy you at $400K.Every income level has a gatekeeper. It’s not your boss. It’s who you haven’t become yet.People aren’t watching your wins anymore. They’re watching how you handle pressure.The gap between your income and your identity is where chaos lives.You didn’t plateau because you got lazy. You plateaued because your identity didn’t scale.The thing that got you to $200K will destroy you at $400K.Every income level has a gatekeeper. It’s not your boss. It’s who you haven’t become yet.People aren’t watching your wins anymore. They’re watching how you handle pressure.The gap between your income and your identity is where chaos lives.

We Over Me

Individual performance without collective alignment is a liability.

Emotional Discipline

At high levels, emotional regulation matters more than talent.

Identity Before Income

Who you are determines how much you’re allowed to make.

Restraint Is Power

The ability to say no is a higher-level skill.

Reality Over Performance

Truth compounds. Image collapses.

Rey Sierra in a private leadership session

The Work

Not coaching. Not consulting. Diagnostic work for leaders who are ready.

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Rey working with team at a table
Rey presenting in a boardroom
Rey in a casual conversation
Sales team reviewing performance data
$0M+

Revenue Generated

#0

Salesperson

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Sales Leaders Impacted

Cardone Ventures

Organization